'Amber Rudd: The Work and Pensions secretary is facing demands for answers about a multi-million-pound propaganda campaign involving the Metro newspaper and the BBC – but what about all the “puff” pieces in the local papers?
It’s nice that MPs are finally beginning to realise that the DWP is filling the media with disinformation to make people think Universal Credit is a good thing.
Yes, that’s right – finally.
It seems the local papers have been filling up with this nonsense for a while. Consider the following, from one of Vox Political‘s longest-standing readers:
“They’ve been doing a PR campaign in the local rags – DWP press releases masquerading as local news to reassure nervous Tory MPs, some with small majorities, who fear that Universal Credit is another poll tax.
“[It is] so contrived and patronising – tame staff parroting off the official line word for word, bordering on Maoist, or hostage, statements in a despotic banana republic.
“Most of the articles are more or less the same with the odd bit added here and there.
“The line is that [the news stories about people being forced to food banks, or dying, because of Universal Credit are] only troublemakers telling tales out of class to the papers.
“It’s a very, very regimented, top-down and corporate style of management. I have experienced it before; you can read it like an open book.
“Everything is to a pre-determined outcome and purely to impress someone more senior – all singing from the same hymn sheet in a crackpot religious sect church. They’ll only hear what they want to hear.”'
Read more: Never mind Metro and the BBC – the DWP has been pushing Universal Credit propaganda already