'Broadcaster Danny Baker has been fired by the BBC after he tweeted a joke about the Duke and Duchess Of Sussex's son using a picture of a chimpanzee.
Harry and Meghan revealed on Wednesday that their new arrival was named Archie Harrison Mountbatten-Windsor.
Radio DJ Baker made a joke about the birth, tweeting a black and white photo showing a well-dressed man and woman holding hands with a suited chimpanzee.
Baker captioned it: "Royal baby leaves hospital". Following a backlash and allegations of racism given the Duchess of Sussex is mixed race, he deleted the post and apologised.
On Thursday morning, he posted another message on social media, saying he had been "fired" by the BBC, later saying he had made a "grotesque mistake".
A BBC spokesman said: "This was a serious error of judgment and goes against the values we as a station aim to embody. Danny's a brilliant broadcaster but will no longer be presenting a weekly show with us."
Baker later hit back at his former employers, and tweeted: "The call to fire me from BBC 5Live was a masterclass of pompous faux-gravity. Took a tone that said I actually meant that ridiculous tweet and the BBC must uphold blah blah blah.
"Literally threw me under the bus. Could hear the suits knees knocking."
Baker added: "For the record - it was red sauce. Always," in reference to the regular feature Sausage Sandwich Game on his Saturday morning Radio 5 Live show.
The segment takes a celebrity and gets two guests to guess which condiment the famous person would ask for if handed a sausage sandwich - brown sauce, red sauce or no sauce at all.
After revealing he had been sacked, he updated his followers to say there were journalists knocking on his door. He further tried to explain himself and the choice of photograph, saying: "Would have used same stupid pic for any other Royal birth or Boris Johnson kid or even one of my own. It's a funny image. (Though not of course in that context.)'
Read more: Danny Baker fired by BBC for tweeting royal baby chimpanzee picture
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