'A Facebook advert that warned parents vaccines can “kill your child” has been banned following a complaint by a young mother.
The post, which claimed doctors would blame deaths supposedly caused by jabs on Sudden Infant Death Syndrome, was also ruled to have caused “undue distress”.
In a ruling published on Wednesday, industry watchdog the Advertising Standards Authority (ASA) said the campaign by a group called Stop Mandatory Vaccination made unsubstantiated claims.
It was banned after being found to breach rules regarding harm and offence, misleading advertising and substantiation.
The ad stated: “Parents, not only can any vaccine given at any age kill your child, but if this unthinkable tragedy does occur, doctors will dismiss it as ‘Sudden Infant Death Syndrome‘ (SIDS).
“If you are on the fence about vaccinating, read this story and then join our Facebook group to talk with like-minded parents”.
The promoted post also featured an image of a baby with its eyes closed. Text accompanying the image read: “Owen Matthew Stokes (Aug 18, 2017 – Oct 25, 2017)”.
The mother of a young child complained about the advert, calling claims made within it misleading and arguing it was likely to cause “undue distress”.'
Read more: Anti-vaccination campaign’s advert banned for claiming all vaccines can kill children
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