“Until you make the unconscious conscious, it will direct your life and you will call it fate.” ~Carl Jung
'Flip this quote from Dr. Jung around and it suggests that once you become aware of the unconscious forces directing you, you will experience freedom and gain newfound control over your own life. This realization gives us extraordinary power.
Based on what we know about the brain, mind, and consciousness, most of our decisions are made without conscious thought, that is, we are driven by low-level mental activity which happens automatically. This level of thinking is the product of the subconscious mind.
“Contrary to what most of us would like to believe, decision-making may be a process handled to a large extent by unconscious mental activity. A team of scientists has unraveled how the brain actually unconsciously prepares our decisions. “Many processes in the brain occur automatically and without involvement of our consciousness. This prevents our mind from being overloaded by simple routine tasks. But when it comes to decisions we tend to assume they are made by our conscious mind. This is questioned by our current findings.” [Source]
In other words, most of the time we are basically on autopilot.
The fact that subliminal advertising can alter the buying habits of consumers is well-established and this is a widely used practice in the advertising industry. It is, perhaps, the most overt form of directly tampering with the subconscious minds of individuals. But there a great deal of other things all around us which interfere with our subconscious programming on a daily basis.'
Read more: The Five Main Cultural Influences Controlling Your Subconscious Mind