‘In my 30 years as a self-improvement coach, the most important insight is that where you put your attention is where your energy goes. If you find that hard to believe, try this: Walk through a crowd. Put your attention on the people. Then walk through the same crowd again and put your attention on the gaps between the people. More of them will now make way. Try it. It never fails. Here’s another experiment: Stand at the corner of any city street and look upwards for a while. You will notice people around you also look upwards. They want to know what you are looking at, and for that brief period you determined the direction of their attention.
If I tell a group of people to think of a red car, there is a great likelihood that all of them will do it. And if I tell them not to think of a red car… they will also think of a red car! They could have chosen to think of a blue mountain instead. From that you realise how easy it is to steer mass attention.’