'DRESSED IN MATCHING white crop tops, the Alpha Gun Angels arrived 20 minutes late to the opening ceremony of Israel’s Defense, Homeland Security and Cyber Exhibition (ISDEF), just as Major General Danny Yotam, former director of the Mossad, welcomed the crowd. The hot June sun beat down on the gray strip of asphalt outside Tel Aviv’s convention center, where heads of state, national security agencies, police forces, and private defense corporations sat sweating in awkwardly small black plastic chairs.
The Alpha Gun Angels ignored the ceremony and headed directly to the Harley Davidson Display inside the air-conditioned lobby, where they posed on motorcycles and fondled sniper rifles manufactured by the Israeli company MeProLite. Their impossibly long glossy hair was luminescent under the fluorescent overhead lights. A bearded man in a t-shirt printed with the Angels’ slogan—“Fire Up Your Marketing!”—live-streamed the scene to hundreds of thousands of Instagram followers on an iPhoneX. A group of counter-protesters locked outside the front gates called for an end to Israeli arms exports through a megaphone. Their chants drifted through the humid summer air.
The Alpha Gun Angels, who bill themselves as Israel’s premier gun-modeling and social media–marketing agency, are a team of nine active and veteran IDF combat soldiers turned Instagram celebrities. On social media, the Angels market their combat experience as a sexy lifestyle brand, turning Israeli militarism into a generic but alluring image to be sold to gun companies, militaries, police forces, and gun rights advocacy groups around the world. This year, the Angels were at ISDEF projecting eroticism at a discordant combination of registers, crossing the sultriness of Megan Fox in Transformers with the libidinal thrust of Channing Tatum in White House Down. “Alpha Gun Angels” isn’t that much of a mouthful, but the group sometimes just brands itself as the AGA, simultaneously connoting the faceless severity of a government agency (think NSA) and the arch professionalism of a talent management firm (think IMG Models). At the conference, their popularity was manifest—the line of cybersecurity specialists and army generals waiting for autographed photos snaked all the way around the booth of an Israeli spyware developer 100 feet away.
As the crowd dispersed inside the exposition hall, some Angels posed for photos with the latest in offensive weaponry and combat accessories: shooting gloves used by Israeli combat troops, minuscule CCTV helmet-cameras tested by Colombian counterinsurgency units, compact drones equipped with AI technology. Meanwhile, several Angels handed out brochures listing their Instagram handles, number of social media followers, clothing and shoe sizes, and bust and butt measurements. Their brochures find them splattered in dirt and fake blood, crawling out of thorny bushes in an ambiguous desert setting, as if Charlie’s Angels had joined the Mossad.'
Read more: Naked Gun - Glorifying The Murder Of Palestinians
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