'Former New York City mayor Michael Bloomberg announced a presidential run on Sunday, unveiling a minute-long campaign video that called the billionaire, one of the richest men in the world, a “middle class kid who made good”.
“I’m running for president to defeat Donald Trump and rebuild America,” Bloomberg said in a statement. “We cannot afford four more years of President Trump’s reckless and unethical actions. He represents an existential threat to our country and our values. If he wins another term in office, we may never recover from the damage.”
The Bloomberg campaign aimed to make up for an unusually late entry in the Democratic primary with historic spending on national advertising and an unorthodox strategy for navigating the primary calendar. Bloomberg has expressed concern that none of the top candidates can defeat Trump.
Bloomberg’s campaign has reserved more than $30m in television ad time, called the largest ad buy in primary election history. His first ad touts his performance as mayor after the September 11 attacks and his work on gun control, climate change and other issues.'
Raed more: Michael Bloomberg confirms White House run and kicks off $30m ad buy
