'Justin Trudeau rode to power four years ago on a wave of progressive enthusiasm. With an Obama-like ‘hope and change-y’ vibe, plenty of social media savvy and an almost cult-like following, he was more a brand than a politician.
The media loved him. He was the “youthful,” “geopolitical golden boy” – even a “dreamy heartthrob.” They applauded his progressive promises, lauded his half-female and racially diverse cabinet, and fawned over his penchant for novelty socks. His team’s PR savvy even landed him on the cover of Vogue as the “new young face of Canadian politics.”
At a time when Donald Trump was just bursting onto the political scene in the US in a more serious way than ever before, liberal Canadians were proud to show off their anti-Trump – and progressive Americans swooned and cooed with jealousy.
These days, the picture could not be more different. Once a shining beacon of hope, Trudeau’s approval ratings are today even lower than Trump’s – and as another election rolls around, the fresh-faced political wonderboy and media darling has lost his shine. With a trail of broken promises behind him and a serious corruption scandal on his hands, the 2019 incarnation of Justin Trudeau comes with significantly more baggage than before – and the controversies seem to keep piling up.
The most recent being the blackface scandal. Trudeau’s decision to dress up twice in blackface (and ‘brownface’ on another occasion) was a bad one, and yes, he should have known better. But let’s be honest, in the scheme of Trudeau’s worst political sins, it doesn’t crack the top 10. Yet, it seems to have been the moment at which the media began to realize they were fooled – and thank heavens for that, because after the blackface scandal, Trudeau’s desperate PR stunts have started to look a lot more like… well, desperate PR stunts. Case in point: He showed up to a recent campaign event in a red canoe. “Brownface, Blackface and About-Face. Is Trudeau Who He Says He Is?” asked the New York Times last month. The answer, of course, is no.'
Read more: Golden boy no more: As an election looms, two-faced Justin Trudeau has betrayed Canada
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