'Instagram has launched new tools to help reduce the visibility of hateful comments on its platform.
The firm revealed on Monday that it has begun rolling out an AI-powered tool that will notify users if the comment they’re about to post may be ‘considered offensive.’
This will give that person a chance to review their comment and potentially reconsider.
Instagram has also added a new feature called Restrict that will give users greater control over the comments that appear on their posts, allowing you to hide comments from specific people without them finding out.
The idea is that this will help users protect themselves from online abuse by quietly taking action to limit a bully’s presence on their profile, without inadvertently provoking further conflict.
‘Once you Restrict someone, comments on your posts from that person will only be visible to that person,’ Instagram says.
Restricting a person will also mean that user can’t see when you are active on Instagram or when you’ve read a direct message from them.
You’ll still have the option to make this user’s comments visible to others if you with, according to the firm.
‘It’s our responsibility to create a safe environment on Instagram,’ Head of Instagram, Adam Mosseri said in a blog post on Monday.
‘This has been an important priority for us for some time, and we are continuing to invest in better understanding and tackling this problem.’
According to Instagram, the site has been rolling out its new anti-bullying AI tool over the last few days.
Moving forward, potentially offensive posts may be met with an alert reminding users to keep Instagram ‘a supportive place.’
‘We’re asking people to rethink comments that seem similar to others that have been reported,’ the pop-up reads.'
Read more: Facebook owned Instagram will warn you if you are about to be rude! New anti-bullying measures include 'offensive content' warning and ability to block specific users' comments
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