'A backlash against self-service checkouts and "impersonal" supermarkets is fueling a boom in traditional markets, the manager of one of the UK's top markets has said.
The latest research shows that markets are soaring in popularity all around Britain as people turn their backs on soulless High Street shops and try to connect with their community.
Trade magazine The Grocer reported that the number of street, covered and indoor markets in London has soared to 300, which is almost double the number ten years ago.
This trend is catching on across the UK as local councils put money into revamping old markets and opening new ones
Market traders across the UK enjoyed a collective turnover of £3.1 billion last year and sales have soared £200 million on average each year since 2012, according to trade body Mission for Markets.
This appears to be happening as customers turn their back on silent, automated experiences and seek local produce and a conversation with the stallholder.
Darren Henaghan, Managing Director of Borough Market in London, told The Telegraph: "Supermarkets do a really great job but they're basing a lot of their model on convenience.
"People get in there as quickly as they can, don't talk to anybody, you can go round a whole supermarket and not talk to anyone.
"Particularly with self checkouts there's no need to talk to anybody in a supermarket.
"It's important we talk to each other, it's a basic human need.
"That's where markets are so different. A lot of the reason why markets are becoming so popular again is people crave that human interaction, banter with a trader, talking about the food. It's those sorts of things that bring people together."
Of the £50 million invested by market operators in 2017-18, £37 million came from seven local authorities investing in their traditional retail markets — Barnsley, Doncaster, Leicester, Preston, Scarborough, Tameside and Warrington.'
Source - Telegraph
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