'Fans of Killing Eve had been forced to wait nine months for the second series.
Yet so desperate were they to find out how it would unfold that within hours of its release this weekend, many had already binge-watched all eight episodes.
A Radio Times survey of television viewing habits reveals that half of all viewers have spent more than eight hours glued to the box watching the same show.
Three quarters admit being glued to the screen for more than four hours in one sitting.
The obsession with devoting entire evenings to watching back-to-back episodes of one show began in 2013 when Netflix released the first series of political thriller House of Cards in one go.
Orange is the New Black and Breaking Bad soon followed, changing viewing habits by providing unlimited access to its films and television shows.
The cultural phenomenon is aided by key features of services such as Netflix and Amazon Prime that will automatically start the next episode of a show 15 seconds after the end of the last one unless it is switched off.
The survey of 5,500 people explored how viewers consume television via on-demand and streaming services.
The vast majority - 80 per cent - revealed they had lost sleep in order to carry on watching a series, while almost one in five admitted calling into work sick in order to continue with a box set binge.
The research found that such habits had become such a large part of modern television-viewing that people even felt under pressure to keep up with the latest trends.'
Read more: Binge-watching TV viewers 'spend more than eight hours' glued to favourite shows
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