'If you’re one of the millions of mindless American tech dopes out there who just loves owning an Amazon Echo or Google Home device for “convenience,” you should probably know that this always-listening spy module that you forked out a couple hundred bucks for is tracking everything that you and your family do at all times, and sending this information back to the mothership.
New reports indicate that artificial intelligence (AI) “voice assistants” like Alexa (Amazon), Cortana (Microsoft), Siri (Apple), and Home (Google) are now being used by Big Tech to pull massive amounts of data about how people live, one of the reasons for which is to get people to buy more “smart” things.
For instance, when the owner of an Amazon Echo tells “Alexa” to turn off the “smart” lightbulbs because it’s time to put the children to sleep, Amazon is notified both of the time and place when this occurred. Using this data, Amazon is then able to further populate a marketing profile for this particular user, marketing to him or her things like children’s books containing nursery rhymes.
Since voice assistants are now being implemented into “smart” appliances like refrigerators, stoves, and washing machines, these, too, are being equipped to gather 24/7 data on what people eat, when they wash their clothes, and when they make meals, which Big Tech is using for targeted marketing purposes.
“You can learn the behaviors of a household based on their patterns,” says Brad Russell, a researcher at Parks Associates Inc., a market research and consulting company, as quoted by Bloomberg.'
Read more: Electronic STALKERS: Amazon and Google are using smart home data to track and record your habits
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15 June 2019
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