Amazon has been conducting research that involves digital 3D "scans" of people's bodies in exchange for a $25 Amazon gift card.
The e-commerce giant is currently carrying out the image study at two different locations in New York City.
Mashable became aware of the research program after a staff member was targeted with an advertisement on Instagram. The ad led to an online form where would-be participants were able to sign up for a 3D body scan session.
The signup page for the study claims that Amazon takes 3D scans, photos, and videos of study participants, both fully clothed and in “form-fitting” swimwear. Height and weight measurements are also collected during the session. On the website, Amazon states that the data collected during the study is “exclusively for internal product research” and will not be used in a marketing capacity.
Volunteers then receive a $25 Amazon gift card in exchange for one 30-minute research session.
The author of this piece signed up for the Amazon body-scanning study and learned that participants were asked to sign an NDA, which required them to keep everything they experienced or learned during the study confidential.
The company’s body-scanning research is being conducted in conjunction with Body Labs, a 3D imaging company that Amazon acquired in 2017.
The startup says its AI technology can create a realistic 3D model of an individual’s body from just an image and also extrapolate characteristics such as wrinkles. Body Labs can even add motion to the models in order to see how certain fabrics move and fit.
The company was primarily working with clothing brands on customized apparel before being purchased by Amazon.'
Read more: Amazon is 3D-scanning people's bodies in exchange for gift cards
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