'If you wish to sell goods or services within the digital universe of Amazon, which is rapidly gobbling up the entirety of the retail-sphere, then you’re soon going to have to submit to Amazon’s Mark of the Beast, according to new reports.
In the very near future, prospective Amazon Marketplace sellers will be required to submit to the Orwellian demands of Jeff Bezos, who reportedly wants to record every seller’s face using his “Rekognition” facial recognition technology in order to “verify” them.
Getting approval to sell things on Amazon, in other words, will soon be contingent upon allowing Beelzebezos to capture five-second recordings of your face, which will then be processed through Amazon’s artificial intelligence (AI) apparatus for approval.
Amazon claims that the move is part of a larger-scale effort to crack down on fake sellers, many of whom sell counterfeit goods via the Marketplace. By using facial recognition to verify sellers’ identities, Amazon can, in essence, create a safer and more honest Marketplace experience, the company claims.
“We always experiment with new ways to verify the information sellers provide us in order to protect our store from bad actors,” an Amazon spokesperson told the DailyMail Online (U.K.). “Seller identification information is securely stored and used only for identify verification.”
But privacy and surveillance experts warn that the creepy technology is just the latest phase of a calculated, technocracy-led affront to individual liberty – like something out of George Orwell’s dystopian novel 1984.'
Read more: Amazon now requiring marketplace sellers to submit video for a facial recognition database
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17 June 2019
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