'One DNA-matching company has decided it's going to corner an under-served market: US law enforcement. FamilyTreeDNA -- last seen here opening up its database to the FBI without informing its users first -- is actively pitching its services to law enforcement.
The television spot, to air in San Diego first, asks anyone who has had a direct-to-consumer DNA test from another company, like 23andMe or Ancestry.com, to upload a copy so that law enforcement can spot any connections to DNA found at crime scenes.
The advertisement features Ed Smart, father of Elizabeth Smart, a Salt Lake City teen who was abducted in 2002 but later found alive. “If you are one of the millions of people who have taken a DNA test, your help can provide the missing link,” he says in the spot.
Welcome to FamilyTreeDNA's cooperating witness program -- one it profits from by selling information customers give it to law enforcement. The tug at the heartstrings is a nice touch. FamilyTreeDNA is finally being upfront with users about its intentions for their DNA samples. This is due to its founder deciding -- without consulting his customers -- that they're all as willing as he is to convert your DNA samples into public goods.
Bennett Greenspan, the firm’s founder, said he had decided he had a moral obligation to help solve old murders and rapes. Now he thinks that customers will agree and make their DNA available specifically to help out.
FamilyTreeDNA sounds like it's finally going to seek consent from its customers, but only after having abused their trust once and under the assumption they're all going to play ball. While some DNA companies like 23andMe are insisting on at least a subpoena before handing over access to DNA database search results, other companies are staying quiet about law enforcement access or specifically targeting law enforcement agencies with ads promising to help them work through their cold case files.'
Read more: FamilyTreeDNA Deputizes Itself, Starts Pitching DNA Matching Services To Law Enforcement