'Instagram will block anti-vaxx hashtags in an ongoing attempt to crack down on medical misinformation being shared on the social-media site.
The Facebook-owned company announced it will minimise 'recommendations of this content and accounts that post it'.
'Short-term measures' will include blocking hashtags associated with 'known health-related misinformation', including #vaccinescauseautism, #vaccinesarepoison and #vaccinescauseharm.
However, a spokesperson from the social-media giant warned it will take several weeks for the move to come into effect, with these hashtags still being active on Instagram today.
Vaccines are one of the greatest advances of modern medicine, rendering life-threatening diseases that could reach epidemic proportions into rarities.
The spread of misinformation online has been blamed for the 'anti-vaxx brigade', considered one of the greatest threats to public health worldwide.
Vaccination fears soared following a study by the disgraced gastroenterologist Andrew Wakefield that the measles, mumps and rubella (MMR) jab can lead to autism in 1995.
His controversial views have since been widely discredited and Wakefield has been struck off - but vaccination rates plummeted in the wake of the study.
An Instagram spokesperson said in a statement: 'As part of our work to address health-related misinformation on Instagram, we’re looking at ways to minimize recommendations of this content and accounts that post it across Instagram.
'[This includes] in "Suggested For You", Explore and hashtags.'
Read more: Facebook owned Instagram will BLOCK anti-vaxxer hashtags in crackdown on medical fake news on the social-media site
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