Cease therapy can be harmful, and campaigners say autism is not a condition to be cured
'The Advertising Standards Authority (ASA) has ordered 150 UK homeopaths to stop claiming they can cure autism.
Five homeopaths are facing prosecution for advertising Cease “therapy”, which is not supported by scientific evidence and can be harmful to children.
The National Autistic Society praised the advertising watchdog’s decision, saying autism was not a disease to be cured but a lifelong part of many people’s identity.
Cease, or Complete Elimination of Autistic Spectrum Expression, is supposedly a method of ridding children of toxins – including from vaccines and medication – that some homeopaths claim cause autism. Therapists claim they can cure autistic children using homeopathic remedies and dietary supplements.
The treatment includes giving children four to five times more zinc than is recommended by the Department of Health, and 200 times more vitamin C. Excessive quantities of vitamin C can cause diarrhoea and vomiting. Cease therapists claim this response is evidence of the child’s body purging itself of toxins.
The ASA’s chief executive, Guy Parker, told BBC Radio 4 there were concerns about false and potentially harmful treatments being advertised by Cease practitioners online.
He said: “We sent out enforcement notices to 150 Cease therapists operating in the UK. We have set out very clearly that they must not make either direct or implied claims in their ads, including on their own websites, that their therapy can either treat or cure autism. Those failing to get their houses in order will be targeted with further sanctions.”'
Read more: Ad watchdog orders homeopaths to stop claiming autism cure