'Voice assistants made popular by Amazon and Google are seemingly everywhere in the home - from internet-connected refrigerators, to toilets and lightbulbs.
They bring with them the benefit of convenience as a growing number of users can now complete everyday tasks, like locking their door or turning on the light, with just their voice.
But the always-on nature of internet-connected devices has raised some concerns over just how much data these applications are collecting and what they're doing with it, according to Bloomberg.
In the past, if users asked Alexa to turn on their smart bulb, Alexa would transmit code to the device to check if it was on or off, receive confirmation that it was off and then tell it to turn on, Bloomberg noted.
However, increasingly, Google and Amazon are requiring devicemakers to make it so that their appliances are continuously transmitting data around whether they're off or on.
It likely extends to many internet-connected devices around the home, like smart TVs, smart locks, smart thermostats and more.
The practice has thrown into question whether or not users are totally aware of this.
What's more concerning is that it raises the possibility of Google and Amazon using the data for the purpose of targeted marketing.'
Read more: Privacy fears as report reveals Google and Amazon use smart home data to learn your daily habits - including when you go to sleep
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