'Celebrity chef and outspoken critic of junk food Jamie Oliver has acted as an informal advisor to McDonald’s executives for years – despite repeatedly criticising the chain.
Mr Oliver has had regular meetings with the fast food giant’s most senior UK managers, including chief executive Paul Pomroy, though he doesn’t have a commercial relationship with the company.
The meetings, to discuss healthy eating initiatives, were revealed by the Press Association which said they had been taking place for several years.
Mr Oliver built a reputation as a healthy eating campaigner in his fight against dodgy school dinners, and he has advocated a raft of measures for combatting child obesity – including a tax on sugary drinks.
In 2011 the chef said McDonald’s burgers were “not fit for human consumption” and called for an end to its use of a processed beef additive, which he dubbed “pink slime”, in its US products.
As recently as 2016 he voiced opposition to the company’s sponsorship of the Olympics and campaigned to only allow sponsors which met nutritional and ethical standards. He is also calling for a pre-watershed ban on TV junk food adverts.'
Read more: Junk food critic Jamie Oliver is ‘informal adviser’ to top McDonald’s bosses despite saying burgers unfit for human consumption
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