'We’ve all done it at one point or another, posting our pictures of ourselves, family and friends on websites and social network portals such as Facebook. Whether it be submitting your picture to output a cartoon or aged version of yourself, or uploading your personal snapshots to Facebook, marketing campaigns are aggressively being pushed by digital media corporations to obtain your facial biometrics. However, most people are completely unaware of the deceptive nature of these campaigns and their intentions.
Opponents to facial recognition technology are well aware that its acceptance and integration within society are growing in combination with wider use of video surveillance, which is likely to grow increasingly invasive over time. Once installed, this kind of a surveillance system rarely remains confined to its original purpose. New ways of applying the technology are leading to abuse as authorities or operators find them to be an irresistible expansion of their power. Ultimately, the privacy of citizens will suffer another blow. The threat is that widespread surveillance will change the character, feel, and quality of our lives.
The Buzzing Social Network Giants Among Us
Online social networking has revolutionized the way the under-40 crowd communicate and share information with one another. Social networking sites like Facebook and Twitter have become the preferred way of communicating for many people around the world.
According to a study by InSites Consulting, 72 percent of Internet users worldwide are members of at least one social network, which translates to 940 million people globally.
Eastern Europe and Asia are the regions with the lowest social networking participation (4 out of 10), while South America has the highest usage in terms of percentage (95%). Brits mostly visit Facebook (50%), followed by Twitter (42%). Worldwide, Facebook remains the most popular social network (51% use Facebook), followed by MySpace (20%) and Twitter (17%).
It is quite evident that a monopoly in social networking has formed and little is likely to change in the next year. “It is becoming difficult for new social sites to recruit members, said Steven Van Belleghem, Managing Partner of InSites Consulting. “The majority of surfers are happy with their current situation and do not want to become members of a new platform.”
Media and technology experts estimate that 20% or more of the world’s population will be using social networking by 2011. It also means that as older members age, they will post new updated pictures of themselves as they expand their activity and friendships. People average almost 200 friends (global average) on Facebook meaning that the connections within Facebook itself could span around the world with a link to each and every person registered.'
Read more: Have you posted your pictures on the internet? Invasive surveillance technology awaits
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