'Google has removed gendered pronouns from its smart compose feature, after its artificial intelligence turned sexist.
The feature – which tries to guess what people want to say in reply to an email – will no longer help them out with gendered pronouns.
If someone emails that they're going for a drink with someone, for instance, it might finish the sentence with "you" or "it. But it will no longer finish up the sentence with "him" or "her".
The change was made because the artificial intelligence was wrongly predicting people's genders in ways that seemed sexist. And it comes amid increasing concern about the unnoticed kinds of prejudice that are built into AIs like the ones powering Google's replying feature.
Gmail product manager Paul Lambert said a company research scientist discovered the problem in January when he typed "I am meeting an investor next week," and Smart Compose suggested a possible follow-up question: "Do you want to meet him?" instead of "her."
Consumers have become accustomed to embarrassing gaffes from autocorrect on smartphones. But Google refused to take chances at a time when gender issues are reshaping politics and society, and critics are scrutinizing potential biases in artificial intelligence like never before.
"Not all 'screw ups' are equal," Lambert said. Gender is a "a big, big thing" to get wrong.
Getting Smart Compose right could be good for business. Demonstrating that Google understands the nuances of AI better than competitors is part of the company's strategy to build affinity for its brand and attract customers to its AI-powered cloud computing tools, advertising services and hardware.'
Read more: Google Removes Gendered Pronouns From Gmail's Smart Compose After They Are Found To Be Accidently Sexist
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