'A few years ago the story of former Russian double agent Sergei Skripal allegedly being poisoned with a deadly nerve agent in the UK supposedly by the Russian state, would have shook geopolitics and placed immense pressure on Moscow.
Today, while it certainly did shake geopolitics, it was more from the narrative hitting a brick wall than from its desired impact toward cornering the Kremlin.
While the United Kingdom’s credibility unraveling played a major role in the UK’s own narrative failing, it has been the growing global alternative media that has exposed and diminished the true nature of British credibility in the first place.
Analysts have linked the Skripal affair with a series of other Anglo-American geopolitical maneuvers including staged chemical attacks in Syria and the subsequent missile attack launched against the Syrian state.
However, all of these pretexts failed to find their mark, leaving Western capitals increasingly exposed without the cover of legitimacy they have manufactured and enjoyed in the past.
Russia’s Own, Modern Media
Russia’s own international media played a significant role in publicly informing global audiences of alternatives to the UK’s Skripal narrative, as well as challenging the UK directly.
The growing influence of Russia’s international media helped provide balance to global discourse that was once solely dominated by US and European media organizations.
Long gone are the days of clumsy Soviet state media. Russia’s modern media has performed an act of public relations judo, using the most effective techniques of the Western media, and directing them back against the West.
When this involves some of the most dishonest and aggressive agendas driven by Western special interests, they resonate with a global public increasingly disillusioned by the Western media.
For the time being, the global alternative media comprised of small independent media organizations and even individuals, have benefited from working with modern Russia media.
Despite claims of “Russian influence” and “Russian propaganda,” it should be noted that citizens and organizations around the globe contributing to, being interviewed by and appearing on Russian media are no different than those appearing on American and European networks.
Attempts to portray it as being somehow different is based on the assumption that Anglo-American and European media is in some way morally superior to that of other nations, yet this assumption in and of itself is predicated on decades, if not centuries of exceptionalism bred from quite immoral hegemony.'
Read more: How the 'Skripal Effect' Was Stopped
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