'Apple has issued an unprecedented apology over its handling of the admission it slows down older iPhones.
The firm said last week it 'throttles' phones to extend their life and stop them from shutting down as batteries age and become less effective, triggering lawsuits across the world.
Today it published a letter saying 'We know that some of you feel Apple has let you down', and revealed it is slashing the price of a replacement battery, and planning to show users exactly how much their battery has degraded.
'We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.'
'First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,' Apple said.
'Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.''
Read more: Apple apologizes over handling of iPhone slowdown and slashes price of a replacement battery from $79 to $29