‘Apple’s new Face ID feature, which will let people unlock the forthcoming iPhone X by simply looking at it, has left some feeling deeply unsettled.
The new technology uses a series of sensors and cameras on the front of the phone to map and learn its owners face over time. The company has lauded the new technology is the ‘future of how we unlock iPhones and protect sensitive information’.
During Apple’s keynote event at the Steve Jobs Theater in Cupertino, California, yesterday, Phil Schiller, the company’s Senior Vice President of Worldwide Marketing , attempted to preempt fears about Face ID by saying only works when a user’s eyes are open.
He also said the facial data the iPhone X collects is only stored on the device and not a server.
Yet people were quick to express discomfort about the idea of giving Apple the digital blueprint of their face.’