Amazon has patented technology to intercept customer web traffic to prevent comparison shopping

‘Amazon is perfecting a different kind of business model than we’ve traditionally known. First, crush an industry by focusing on growth instead of profit. Then, swoop in to “fix” the industry that was destroyed. Now that the online retailer is moving into the brick and mortar world, it’s trying to prevent the in-store price comparisons that have served it so well against competitors.

Following the announcement of Amazon’s massive bid to buy the Whole Foods grocery chain, the Washington Post reports that the company has patented an algorithm that’s designed to discourage “mobile window shopping.” Customers’ habit of visiting stores like Borders and checking the Amazon prices while they browse is understood to have played a major factor in Amazon’s competitive victories over the last decade, so it’s beginning to take measures to ensure that it doesn’t suffer the same fate.’

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