‘The Muggle world is filled with symbols. From Coke cans to McDonald’s arches, IBM computers to Apple Macintoshs, from flags to emblems and medals, to the endless variety of product packaging, modern culture is brimming with images. Open the Yellow Pages of your phone book – with the emblematic pair of walking fingers – and you will find a myriad of professional logo designers and artists, many of whom have trained at colleges whose crests may date back a century or more.
Walk or Don’t Walk based on a traffic light flashing a message designed to prevent you from being run over by a car – whose distinctive hood ornament differentiates it from its competitors, and which is fuelled by different brands of gasoline whose identity may be apprehended from afar while travelling at high speed.
Look at the dashboard and you can ascertain operational norms, be warned of engine trouble, and learn by iconic means about the vehicle and its amenities.’