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General Mills Gets a Taste of the Backlash After it Spent Over $1.1 Million to Defeat GMO Labeling Initiative

Tuesday 18 December 2012

‘At the beginning of December, General Mills’ Cheerios brand released a Facebook app asking “fans” to “show what Cheerios mean to them.” The app allowed users to create their own placards using Cheerios’ trademarked black font on a yellow background, where dots and periods featured little cheerios. One day later, the app was abruptly pulled after thousands of angry “fans” expressed their disgust over the company’s betrayal. According to Activist Post:

“You could literally spend all day looking at ‘Recent Posts by Others’ on Cheerios’ Facebook page – they are nearly all complaints about GMOs and declarations of boycotts.”

Cheerios diligently deleted posts as quickly as they could, and most have now been removed, along with the app. But screenshots of some of the creations have been preserved on Cheeseslave2 and the Happy Place3 website.’

Read more: General Mills Gets a Taste of the Backlash After it Spent Over $1.1 Million to Defeat GMO Labeling Initiative