The financial agreement had been made with Sega, but then they withdrew permission to use the song because 'We did not want our music to be associated with a "controversial" figure'.

So it is fine and non-controversial for them to use war as entertainment for the young and others, with all the potential impact on their minds and perceptions about war and violence, but not okay to use a song to which they own the rights to call for people to stop killing each other in crazy wars. That would never do because I am a 'controversial figure'. Tut, tut.

Using war as entertainment for the young is normal is it? Not 'controversial' at all? I don't want to be associated with Sega, either, but unfortunately they own the rights to a relevant song and I put the truth and what needs to be done before personal feelings.

This is the song - freely available on YouTube - and what were the writers of a song like this doing selling the rights to be used in a video game called Total War?

Bizarre.

These are publicly available contact emails for Sega and their Total War arm called Creative Assembly if anyone wants to make their feelings politely known to them:

rob.bartholomew@creative-assembly.com
info@creative-assembly.co.uk
INeal-Hooke@sega.co.uk

Apparently the 'brand manager' for Total War has stopped the song being used at Wembley during a call for an end to young people killing each other and innocent civilians. Ironic, but true, or maybe very appropriate.

The promotion blurb for Total War Rome II says: 'Become the world’s first superpower and command the most incredible and vast war machine of the Ancient world. Dominate the enemies of your glorious empire by military, economic and political means.'

The world is so crazy that it is considered 'controversial' to call for an end to people killing each other, but not to make money from selling video games about Total War.

And they say that I'm mad?

If people don't agree with Sega's attitude - don't buy from them. It is clearly the only language they understand because appealing to their 'better nature' obviously doesn't work.

Sega Corporation is a multinational video game software developer with headquarters in Japan and various offices around the world including London.

Please circulate far and wide ... here's the link to send:

http://www.davidicke.com/headlines/72935-total-war-game-producer-sega-blocks-use-of-anti-war-song-at-wembley-arena-during-call-for-people-to-stop-killing-each-other-because-they-dont-want-to-be-associated-with-controversial-figure-david-icke