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What Drives Those that Betray Us?

Sunday 13 May 2012

‘A recent study shows most employees of major Dutch banks would not promote the products of their organizations to their own family members. So why do they sell them to us?

It transpires that no less than 67% of employees of ING Bank, Holland’s biggest, would not advise their family members to purchase its financial products. ABN AMRO fared only slightly better: 56% of employees did not trust their bank’s products enough to suggest them to their families. Only RABO Bank saw most of their staff answering they had sufficient faith in their bank’s productws. But there also 20% of staff declined the opportunity to sell these products to their loved ones.’

Read more: What Drives Those that Betray Us?