hunger
27-03-2009, 09:46 AM
A friend introduced me to this site & I found this particular talk fascinating :)
http://www.ted.com/index.php/talks/dan_ariely_on_our_buggy_moral_code.html
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.
http://www.ted.com/index.php/talks/dan_ariely_on_our_buggy_moral_code.html
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.