|
Tuesday, 28 August 2007 |
|
On Coke's Claim It's
Good For Hydration
'Clear as Crystal, a pure river of water for life
Marketing madness really drives the corportocracy in a consumer based society.
So long have we been inundated with advertising we succumb to promotional ideation and easily act, almost subliminally, on these ideas flashed at us on TV and other venues.
Not too many years ago, well in to the switch to bottled water, a study was released denigrating water over the use of any fluid to hydrate your body.
Recently, and I'm sure based on this old report, the beverage industry through its lobby group, American Beverage Association, is engaged in an industry wide campaign. The campaign is promoting soft drinks as a healthy way to hydrate.'
|
