'As Steve Ettlinger dropped down a Wyoming mine shaft, plummeting 1,600
feet in an open-mesh cage, he wondered how many other food writers had
ever donned hard hats and emergency breathing equipment in pursuit of a
story. But it was too late to turn back. He'd promised his editor a
book tracing the ingredients in a Hostess Twinkie to their origins—and
one of them was down this shaft.'