'They want you to avoid sunshine... slather on chemical sunscreen if you go outside... stay indoors during peak sun hours... wear long-sleeved shirts and sunglasses even when it's not sunny... and strive to cut your sun exposure to none.
Abide by these instructions and it could spell disaster for your health. By following their "no safe level of sun exposure" rule, you'll put yourself at higher risk for deadly cancers, heart disease and more.'