'The 2008 Obama presidential run may be the most slickly orchestrated marketing machine in memory. That's not a good thing. Marketing is not even distantly related to democracy or civic empowerment. Marketing is about creating emotional, even irrational bonds between your product and your target audience.
From its Bloody Sunday 2007 proclamation that Obama was the second coming of Joshua to its nationally televised kickoff at Abe Lincoln's tomb to the tens of millions of dollars in breathless free media coverage lavished on it by the establishment media, the campaign's deft manipulation of hopeful themes and emotionally potent symbols has led many to impute their own cherished views to Obama, whether he endorses them or not.'
