'The Child Exploitation and Online Protection (CEOP) Centre is dedicated to eradicating the sexual abuse of children. That means we are part of UK policing and very much about tracking and bringing offenders to account either directly or in partnership with local and international forces.

But our approach is truly holistic. Walk through the CEOP Centre today and within any one team you will find police officers specialising in this area of criminality working with professionals from the wider child protection community and industry. You will find seconded staff from organisations such as the NSPCC, teams sponsored by the likes of VISA and SERCO and experts from government and corporations such as Microsoft offering specialist advice and guidance.

That approach is dedicated to building up intelligence that in turn drives the business, informs our operational deployments, steers our CEOP Academy programmes to law enforcement, child protection and educational sectors and drives our dedicated Thinkuknow programme for children and parents of all ages.'

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Maybe it's just me, but I have just seen one of these ...

Actually, throw this in as well ...

But, like I say, maybe it's only me ...