'According to the driving force behind Big Sis’ creepy Wal-Mart spy campaign, if the state encouraging Americans to report each other to the authorities causes you unease, you’re insane, similar to how critics of informant programs were also branded mentally ill and persecuted in the former Soviet Union.

In what has been dubbed “the battle of Wal-Mart” by The New York Observer, the controversy over Big Sis Janet Napolitano’s announcement that Homeland Security messages encouraging shoppers to “report suspicious activity,” without telling them what constitutes suspicious activity, will play at Wal-Mart checkouts, has “set off a rebellion among the conspiracy-theory crowd, a number of whom are among the store’s core customers,” writes Aaron Gell.

But the man behind the creepy slogan, “If you see something, say something,” claims that the likes of Matt Drudge and Alex Jones’ opposition to the campaign is “ridiculous”.'

Read more: Critics Of Big Sis/Wal-Mart Spy Campaign Branded Insane